Healthcare – Understanding Prescription Drugs As a Business

Healthcare – Drug Myth

Are Drug companies in business to make money? Yes! Everything about pharmaceuticals and the drug distribution industry flows from this just like any other company. These companies purpose is to create, test, develop and distribute drugs for profit – nothing wrong with that at all.  They’ve even changed the name of their market area name from drugs to pharmaceuticals to not be confused with the guy on the corner. Like calling a janitor, a sanitation engineer.  
 
Their mission is not to make people well – it is too sell drugs that fit what they have determined is a viable market opportunity. Knowing that makes analysis of healthcare industrial complex much simpler.  Pharmacists are order fulfillment departments and doctors are their distributors. Very classic for any business – doctor gives you a sample for free and then you have to start paying after that. Drug companies spend two times more money marketing a drug that it takes to actually create it – even if the drug has no greater benefits than existing medications or even over the counter products. 
 
There is a condition that drug companies rely on called mass hysteria – one person looks up and pretty soon you have a whole group looking up – at nothing! Classic is the episode of House where he’s in an airplane and tells everyone the symptoms of the ailment and all of a sudden everyone is feeling one of the symptoms – same thing here.
 
Drug companies have to make money – they’re not a charity. This does not mean that the drug does not do what it is supposed to – what it means is that they promote ailments to promote the drug. Things like ADD, COPT, PAD – the whole alphabet soup of the last 20 years – doesn’t mean that these ailments don’t exist BUT you have to ask if the millions of kids on drug company promoted and doctor prescribed drugs really need to have their body chemistry altered. Over prescription of legal medication is the number one cause of drug related deaths – not something like marijuana. Sleeping pills, anxiety, erectile dysfunction, you name it.

What’s so fascinating is that most of these conditions can all be controlled or improved by changes in diet and nutrition coupled with routine exercise.
 
So is there a healthcare crisis with medication – the answer has to be a resounding YES! Let’s look at the value chain:
Drug companies create and market the drugs to the end user consumer – who can only get the product through a doctor
Doctors, who are in the business of selling medical services and associated products see the drugs as an effective business building tool to attract and retain customers, especially when the customer (patient) comes in asking for the drug. Doctors get samples because of customer demand or a good drug company rep and hands out a sample. The patient gets results or doesn’t because it did its job, placebo effect, mass hysteria effect, etc. The Doctor says OK – that works for you – let me sell you some more. Pretty straightforward retail transaction. 
Government plays a key role here – they do not place a value judgment – just approve for specific use and then the medical industry starts selling the drug and seeing what off the books things it can do. This approval then relieves the rest of the value chain – doctors, pharmacists and consumers from a great deal of personal responsibility. Another section of the government then pays for the drug to be distributed through its healthcare reimbursement system. Great if you’re the drug company, doctor and customer – not so good if you’re the taxpayer and rampant fraud wrecks the financial structure you’ve built. 
Insurance companies are the only piece of the puzzle that asks for accountability, albeit minimally – for which they roundly condemned if they ask for genuine accountability. Not to say they’re the victims – their gamblers just trying to make sure they control how much the game is rigged. The choices they make get very political based on values of the executives. They pay for Viagra but not condoms or nutritional supplements. 
Customers – people like you and me. Just like illegal drugs, this is a supply and demand issue. Drug companies spur demand through marketing and people line up around the block. There is an upside to be learned from illegal drugs – people pay market based pricing for the product. This acts as a ceiling for most customers on how much they buy and when. Can you imagine a scenario where someone else would pay for everything? In the legal drug world there is no market based pricing and because the customer always pays a subsidized price they don’t understand the true cost of the product – hence no ceiling to curb demand.

Gordon and Lori Townsend have over a decade of experience as wellness coaches and have helped hundreds of people achieve their health and fitness goals without the use of drugs or other medications. Lori lost 28 pounds and 6 inches of body fat, her cholesterol went down 100 points and she got off all prescription thyroid medication in 8 weeks. Gordon lost 30 pounds and went from a size 34 waist to size 30 in 8 weeks. We have not been to the doctor nor have our children for any illness in 4 years! How would you like energy levels through the roof, the body shape you want and fundamentally change how you look and feel about yourself? We believe that success is in the details and the coaching so let’s see if we have a match – contact me for a free consultation at loriandgordon@gmail.com.

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