The 5 Do’s Of Healthcare Marketing
Direct healthcare marketing is a great way to attract business, but needs to be done with caution. While medical advertising can help a practice grow and become more successful, it is also something that is highly regulated by state and federal laws of all kinds. In marketing your medical practice, there are many different things that you can do without crossing legal boundaries. It is important to know the right things to do, including the following:
-Do create your own marketing plan, including very specific objectives that you may have in mind. Any business that is going to market themselves has to take this first step in order to be successful. Consider what your goals are so that you can find the tools and marketing resources that will help you achieve those goals accordingly. Once you have a plan in place, the rest usually falls as it should.
-Do educate your audience in your healthcare advertising. People like to feel like they are gaining value from a service or advertisement, and you need to make sure that you present yourself as an authority on relevant subjects so that you become successful. If people see you as an authority figure that is knowledgeable and experienced, they will be more likely to trust you than someone who seems less experienced.
-Do make sure that you check out the medical advertising guidelines that are set forth by the Office of Inspector General. These regulations are important to your success and you should be aware of them, at least on a basic level, in order to better understand your marketing tools and options.
-Be very forward about your patient acceptance policies. If you are a cash-only practice or you accept cash patients, make that known. People need to know what their options are and most dont realize that they can get services from a cash-only physician. Educate the uninsured audience about their options for preventative care and medical services that are available to them, because they really dont know as much as you think they do.
-Most importantly, consult an attorney before you go public with any advertisements or marketing campaigns. You have to be sure that you are abiding by the laws of state and federal regulating authorities when it comes to healthcare advertising. Instead of trying to learn the laws yourself, it is going to be helpful to have an attorney on call who understands healthcare advertising so that you can ensure that you are creating effective advertisements or campaigns that remain within the legal boundaries.
These are the top 5 things that you need to do in order to be successful with medical practice marketing campaigns. You are allowed, and actually encouraged, to market your medical practice. You just need to make sure that you understand the laws and rules surrounding the advertising of these types of services so that you can be successful without violating those regulations. Whether you are trying to attract new patients, get the word out about your new cash-only office, or even boost your revenue, medical advertising is a surefire way to get peoples attention if you do it right.
To learn more about cash only medical practices, visit Hippocrates Publishing today. Hippocrates Publishing has committed themselves to offering valuable resources for medical advertising, cash only medical practices, medical practice management, and other relevant healthcare business matters. You can find all the information and resources that you need at http://www.hippocratespublishing.com or by calling 877-408-2462.